Overview of cvdp color variable digital printing m

Overview of the North American (cvdp) color variable digital printing market

according to statistics, digital printing accounted for 10% of the $90billion sales of the entire North American printing industry in 2004; The sales volume of color digital printing accounts for 4% - 5%; Color variable data printing is even less, accounting for only 1%, about $900million

the types of supply and procurement of color variable data printing services in North America include: direct mail materials, marketing materials, postcards, drafts, financial and bank analysis reports, labels, introduction materials, proposals, enterprise reports, government documents, etc. Now the cvdp market involves the following industries: one is industrial manufacturing, the other is high-tech industry, it industry, as well as retail, education, finance, banking, insurance, pharmaceutical, health care industry, as well as non-profit institutions, real estate, tourism, leisure, games, meals, services, etc. Let's briefly talk about the development of many large companies. Since Heidelberg officially entered the publishing and printing market in 2000, HP acquired Indigo in 2002, punch international acquired Xeikon, and Kodak recently acquired saiangel Digital Printing Co., Ltd., the current digital printing market is very different from that of Drupa2000. In two and a half years, only 300 sets of nexpress2100 in Heidelberg have been sold, which is far from the desired results of Heidelberg. In contrast, drupa Heidelberg sold 500 sets of quickmasterdi traditional offset printing machines in 1995, and these machines were installed in place in the next year and a half. Kodak acquired 50% of nExpress in Heidelberg, and it is estimated that it will not have much impact on the sales performance of nexpress2100 in the future. In the past three years, the sales volume of Xeikon has also been shrinking. I remember in IPEX 2002, Xerox announced that it could sell 300-400 sets of docucolor iGen3 "Aijiang" digital printers in 2003, but in fact, it had sold only more than 100 sets by the end of 2003. HP Indigo's sales have not increased in the past two years. In 2003, Roland withdrew from the digital color printing market. These show that big companies feel that the digital printing market hides something unpredictable

What are the reasons for the slow development of DP and cvdp printing machine market? There are several main points: one is the economic downturn. The error introduced by horizontal angle is ± 0.03% in the case of complex foam burst and 9 After the September 11 incident, the U.S. economy declined by 35%. For the printing industry, they all reduced their investment budgets in this area, and the advertising industry and market development industry also suffered a great impact. In addition, the R & D time was prolonged, the manufacturing price of goods increased, and the cost was relatively high, which also caused slow development from an economic perspective. Another important point, which may happen in the next year or two, is that the customer group lacks understanding of variable printing. There is a lack of awareness in two aspects: one is the reduction of customer demand, and the other is that there is less publicity, and there is blind investment, which forms competition in the same industry and at the same level. A big problem in the manufacturing industry is competition. Even if there is no such problem in the United States, we should also consider the rise of customers and have an understanding of cvdp machines

color variable data printing technology has made many developments, mainly in the following aspects: one is the development of inkjet system, the other is that the price is getting lower and lower, the printing quality is better, the cost of a single page is getting lower and lower, the ability of post press processing is also improved, rip technology has also been considerably improved, and the software is also improved. The development of Digital Express Printing and cvdp technology in the United States has a lot to do with the subsequent processes, because just talking about direct mail, it involves how to package things printed by digital printers into mail, and then send it out. Postage is very expensive in the United States. With the decline of the unit price of digital printing, postage is rising every year. Many merchants of digital printing are now considering connecting the processing of mail in the back with the digital printing in the front, so that they can constantly provide new services, provide some value-added services, and spend the money originally spent on postage on him, so that he can earn more money and make more profits. I think in the near future, China will also encounter these situations, and European counterparts have shown that they have also encountered these situations

next, let's talk about the forecast of cvdp market in the future. I think this prediction is rather superficial, because from our point of view, the statistics and investigation of some data have a certain timeliness. This survey was conducted in 2003, and the number of machines installed in the digital printing system to print 45 sheets per minute in 2003 and 2007 was counted and predicted. The installed quantity in the United States has reached 9980 units in 2003, 11400 units in 2004, and 15000 units by the end of this quarter in 2005. It is estimated that the increase rate will be faster from 2006 to 2007, and the price will continue to fall. Due to economic and commercial needs, investors will transfer their investment in large printing machines to digital printing and cvdp machines. We know that the annual growth rate of color offset printing in the North American market is 7.1%, and the growth of digital printing is estimated to reach 28%, nearly 30%. In the survey, we found that buyers of color printing are expected to increase by 45%, while offset printing is only 12%. According to statistics, the printing volume of 45 color digital systems per minute in 2003 was 10.4 billion, rising to 15.8 billion in 2004. Cvdp machines are expected to account for 59% in 2007, but Americans don't know what it will be like in 2007. Because after the 9.11 incident, the U.S. economy has been up and down, and it is still in a relatively depressed stage. The printing volume in the United States still depends on the growth of the U.S. economy. Therefore, we think the lowest income will increase by 57%, so the growth required by cvdp will be 54%. This growth is very high, especially in the high-end field, the self-sufficiency rate is very low. From 2003 to 2007, the proportion of cvdp in the output of color digital printing was 16% for variable data printing and 84% for fixed data printing. By 2007, this proportion had changed to 30% in June and 70% in the so-called list respectively

source: zhouyaping, President of zynet company and director of NPES Greater China